There are many approaches to improving a business but one that is often forgotten is staff morale. Most company owners will focus on marketing and sales but forget about their staff. It’s the employees who are the backbone of a business and morale can play a huge role in how things run.
Research has found that happy, motivated employees perform better, are less likely to be absent, less likely to quit and work better with other staff and customers. Conversely, a lack of motivation can lead to unhappy, unproductive workers who are more likely to move on to another company.
With this in mind, how can a business boost morale in their workplace?
Recognising and celebrating a job well done can really help in motivating your employees. It can be as simple as a pat on the back or as elaborate as a mention in the company newsletter or meeting room. Some businesses go as far as regular staff appraisals, which allows employers to establish expectations, provide feedback and encouragement.
Company benefits will not only attract new potential employees but they will also encourage the staff you already have. The type of benefits that you provide will vary and can include bonuses, paid leave and insurance policies. However, you could also offer perks such as holidays or work-based events. Whilst larger businesses will have more money to invest in these types of benefits, it’s possible for any company, of any size. For example, a smaller business could order pizza to the office or plan a staff BBQ. It doesn’t matter how much you have to offer, the gesture alone will showcase your appreciation.
Lead by Example
Business owners, CEO’s and managers are the figureheads of the company and should lead by example. Employees will take their cue from you and that can place of a lot of responsibility on those in positions of power. If you want your workforce to be happy, motivated and dedicated, you need to embody these same traits. If the boss isn’t giving 100%, then why should the staff. Model the type of behaviour that you would like to see in your workers.
There are different types of managing styles when it comes to working relationships. Some opt for a distant, more cordial approach, however, this doesn’t allow you to really get to know your employees. A closer, more open relationship will allow a manager to familiarise themselves with each individual staff member, as well as get to know their strengths, weaknesses and where they’d be best placed in the company. There is a way to adopt a familial relationship with staff, whilst remaining professional.
Try to be Flexible
More businesses are becoming flexible with their approach to the workplace, particularly when it comes to the needs of their employees. This can include flexible working hours, the option of working from home or even a casual approach to dress. You could even ask your staff for their ideas on how to change the workplace and implement any which seem suitable. Work can be stressful and any way in which you can make it easier for staff will help to boost morale.
When running a company, it can be easy to remain focused on your own objectives and forget about your employees. Just being visible, accessible and regularly checking in with staff can play a large role in boosting morale. Try not to rely on emails or virtual messaging for all communication. You could schedule regular meetings and encourage all staff to attend. Also, as a manager, employing an “open door” policy will create a much more welcoming, congenial atmosphere, which in turn will encourage creativity and teamwork.
Businesses which invest in their employees are more likely to reap the rewards of a productive, dedicated workforce.